Application URL Source Tracking
If you would like to track your 'application source' when using the application URL method via idibu (Apply's URL's), we can provide the means to do this.
This is a hidden option in idibu, however, if you do want to use Apply URLs and track your sources, please let us know via support so we can enable it for you.
Once activated, simply navigate to 'System Settings' to complete the setup:
Here, you will need to provide your 'custom tracking parameter', as per the screengrab above (1).
If for example, your own Apply URL is:
..then you should provide a custom tracking parameter that your ATS will understand and will be able to record application sources based on the custom parameter and it's value.
Let's use 'job_board' as an example parameter here.
When idibu posts your job (using your Apply URL), we will append this parameter to your URL, AND we will also add the value associated with the specific board you are posting to (see field 2, above)
Default values can be seen here (you need to be logged to your idibu account), however, you can also map custom values to any board you are using instead if preferred.. To do that, just use 'click to edit' next to Application URL tracking mapping on the Settings page, this will open up the board list (as you can see above - 2). Then, just provide a custom value for any of your boards and save the page.
In summary, if you posted using the example above to CW jobs, Facebook and Google Jobs, the end result (i.e custom Apply URL's) would look like this:
http://www.goodrec.co.uk/jobid=12345&board=abo - for CW Jobs
http://www.goodrec.co.uk/jobid=12345&board=cfw - for Facebook
http://www.goodrec.co.uk/jobid=12345&board=ckb - for Google for Jobs
Ultimately you will end up with custom apply URL for every posting, which will, therefore, allow your ATS to track exactly which job board the candidate was redirected to you from.
You can also use this mechanism regardless of whether you are posting via idibu directly, or using our API to post to any board supporting this Apply URL functionality. If posting via our API, then just remember to use the dynamic core field 'app_url'.
You can also append the base64 encoded idibu job ID (12345 in the above example). Using that alongside the source parameter, you can upload candidates from your landing page (i.e website) back into idibu using this webservice:
With all this in place, idibu can provide you with detailed analytics, even though you'd be using your landing page for the application process. Why spend a lot of time developing your own, independent reporting if you can use idibu's out of the box solution?